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  • Writer's pictureAdelle Tracey

Dementia Uk 'Lives on Hold' Campaign

Earlier on this year in April, I was honoured to be appointed as Dementia Uk's first ever Challenge Events Ambassador. This is a cause very close to my heart having seen the devastating impact of dementia on my own family, including on my grandmother, who had a terrible time as a result of the condition.

It has been a really challenging time for charities all over the world. COVID-19 has prevented major challenge events like The London Marathon from taking place, which help generate vital funds for charities. Dementia Uk relies on these funds to provide people living with dementia with specialist admiral nurses. Given the circumstances, I wanted to help where I could and I was pleased to be able to get involved in Dementia UK's latest campaign 'Lives on Hold'.

The campaign launched on the 15th June, when non-essential shops re-opened, some children started back at school and for many their lives began to get back to normal. The campaign was really powerful at highlighting the value and commitment of the 700,000 people across the UK who are caring for someone with dementia and will see little change. I was so proud to be a small part of this campaign which was beautifully put together and narrated by Jim Broadbent (Actor), featuring fellow ambassadors Phyllis Logan (Actor), Georgia Kousoulou (TOWIE Star) and Naughty Boy (Musician).

I’m hoping to encourage more people to take on future challenge events for Dementia UK in the near future. I have been doing my best to keep everyone motivated during lockdown by providing training tips and support to those who are continuing to train for the charity’s postponed running events.

For more information on Dementia and Alzheimer’s disease visit see the video for 'Lives on Hold' Campaign below.


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